What's the point of having a website if no one visits? If you've worked really hard on your article, blog or graphic, the right person needs to see it! Follow along this three part series to find out how you can boost your rankings on Google.
So, how do you get an audience on Google? What will drive traffic to your website? Let's say, Joe Marathoner wants to improve his blog traffic. He has really awesome content that deals with running, racing and injury prevention. What are a few things he can do to get quality links to his site?
It's simple but not easy.
Joe has to create great content and he must have quality links pointing to that content.
Google ranks its pages based on the quality of the content they provide. It assumes that the best content is going to have a lot of other pages from outside sources linking to it because it's so informative. Not just ANY OLD link, either. Links coming from other sources of good quality content make the difference.
What Joe Can Do:
1. He can submit his work to blog and article submission companies. Article submission companies are filled with the quality work of writers, experts and professionals. Any links coming from reputable sites to his blog could benefit him in search rankings.
2. Joe can ask other runners with informative blogs and websites to feature his work or allow him to "guest blog" on their website. If he chooses a blog that already has great content and a large following, the links would be considered of higher quality and his page ranking would be improved. After the conclusion of his article, Joe would need to write a bio and add a link pointing to his own blog.
3. Joe could join and interact with online running groups or forums (for example, Runners World, which has tons of valuable, informative content). By offering useful information in a forum, Joe is viewed as an expert in his field. In addition, he can usually add a link to his blog after he makes comments or suggestions.
This isn't a quick process. Joe can't submit an article to EzineArticles today and expect his page ranking to improve overnight. It can take Google's web crawlers a few months to realize his information and the links pointing to it. However, diligence is key. If Joe continuously submits quality articles, guest blogs on reputable sites and offers sage advice in popular forums, within a few months he can go from zero to hero in Google's search rankings. Visit this link at SEO Sydney, for more information.