What's the point of having a website if no one visits? If you've worked really hard on your article, blog or graphic, the right person needs to see it! Follow along with the second installment of this three part series for tips that can boost your rankings on Google.
When you're searching the internet for products, goods or services you use certain words to find them. Those words are called keywords.
Let's say you're training to run a half marathon and your knees are killing you. You want to do some online research about the pain in your knee that occurs during every run. Some of the words that you might use in your query are: running, run, runner, knee, pain. That makes sense, right?
When I type those words into Google's search engine, the first link I came across was from Runner's World.
The article titled, "Runner's Knee", is only 492 words long but uses the words "knee" 17 times, "pain," seven times, "run" or "running" four times and the word "runner," nine times.
In addition, "Runner's Knee" is part of every title, subtitle and video in the article.
Essentially, the keywords are sprinkled throughout the content.
The web crawlers can make no mistake... the article is definitely about knee problems for Runners.
That's the way Google likes it: clear, compelling, keyword rich content that comes from reliable sources like Runner's World.
Adding keywords to your content can boost your ranking on Google. Following are a couple of things you can do to make sure your keywords are in line with Google's algorithms.
1. Make sure the titles and subtitles on your page use words to describe your web page. Google also lends weight to the "title tags". You can find the <TITLE> tags in the <HEAD> section of your page. For example, you just wrote an article about the fine art of lemonade making, you would use the words, "make" and "lemonade" (among other keywords) in the title, subtitles and body. Your web page title might look something like:
<title>sourannie.com: How to Make Perfect Lemonade</title>
2. Revisit your work. Take a tour of your website, articles, blogs and links. Make sure every page and link have dedicated keywords that make clear what the page is about.
3. Don't worry about "META TAGS", (Google doesn't use them in determining whether your page is worthy or not). There are a few search engines that still use them. For the most part, if you fill your page with keyword rich content you'll suit ALL search engines.
As we discussed in Part One of this series, the magic doesn't happen overnight. Be diligent... consistently adding compelling, keyword rich content and watch your Google search ranking improve! Visit this link at SEO Sydney, for more information.