Creating a website that is visible online and tied to specific keywords is only effective if you know your audience. Knowing your audience is a variable of SEO strategies that you can often overlook. Search engine optimization is about gaining page views and bringing certain people to your website. To do so, you should understand your target audience. To target your customers effectively, you will need to put in place SEO strategies that are the best match for your niche and your customer's demographics.
Who is Your Target Audience?
Determining your target audience is not quite as complex as it might seem. The best way to define your target audience is to identify who your content is already directed to and the type of customer that you hope to attract. Creating a searchable site is not possible if you are not familiar with your audience. The fact is that your target audience knows what they seek. To be able to give them what they want, you should also know. To determine their desires means that you need to understand the topics that are most important to those interested in your niche.
Niche Market Targeted Demographics
Your website likely caters to a narrow market, which also means that you should direct your SEO efforts toward explicit demographics. Determining the demographic of your target audience is essential, because it allows you to create content and organize your website in the most appealing way. Search engines rank your site by a retention time algorithm of how long users stay on your pages. If you do not target the right audience, you will not get this staying power and long page views. Thus, if you have targeted, relevant content your viewers will interact and stay on your site longer. They will also come back for more. Knowing and catering to your niche market audience is critical when using SEO techniques.

Visit this link at SEO Sydney, for more information.

These days link building is one 'hot topic,' we're all obsessed with getting more links, and hopefully most of you will be going after links obsessively the right way.
Yep it's fair to say that we love to rant on about how to build more backlinks to our web properties, after all it is one of the most 'essential building blocks' for getting more traffic and improving search engine rankings, right?
But as well as looking at offsite link building and SEO, we cannot lose focus on the importance of onsite link building, (interlinking posts and pages in your blog or website).
So today's post is an appropriate one, as I want to share with you 5 smart ways to optimize your internal anchor text links that will help you greatly lower your bounce rate, improve user experience on your site and equally share valuable search engine link juice amongst the awesome pages of your site, and overall improve your on page SEO.
How to Optimize your Internal Anchor Tex Links
1. Combine short and long tail keywords
OK so my first tip is to use a combination of both 'single keywords' and 'long tail phrases' to link out to other content on your website. Here are a couple of examples of single and long tail keywords -
Example A) Create a WordPress blog in Bluehost in under 10 minutes! (Uses single hyper-linked keyword).
Example B) Check out my awesome email list building workbook, and increase your opt-in conversion rate now! (Uses long tail phrase).
2. Variate your anchor text links and make them flow naturally
When interlinking to other content on your website, ensure that it appears and flows naturally. This is both important for your users and for the search engines. Avoid using too many exact match keyword anchor text, always add variety to your anchor text. There is an amazing post by SEOmoz about exact match anchor text worth reading here. OK below I'm giving some examples of making anchor text appear natural -
Example A) If you want to learn how to promote your YouTube channel effectively, we have over 50 tips and suggestions for you, click here to find out more. (This example shows a NON-optimized anchor text link with no keyword relevance. Although it might seem to appear natural, 'Click here' happens to be just a generic phrase. It would have been better if I had anchor linked 'promote your YouTube channel').
3. Link to 'relevant content'
You might laugh but I've lost count to the number of times I've visited a website and clicked on a link that's taken me to a page that was totally unrelated and irrelevant. Linking to 'relevant content' is so important, especially if you want to improve and maintain good user experience for your visitors and better your search rankings.
4. Use keyword link descriptions
Link descriptions are those 'hover texts' you see appear when you run your mouse pointer over a link, as if you needed to be reminded. It's good practice to ensure that you always add a description with keyword when interlinking, because as well as the SEO benefits it also helps your visitors know exactly what a particular link is about, and where it will take them when they click on it, again thinking about your user experience.
5. Don't go crazy and link to everything
My final tip is whilst it's good to have a healthy balance of well optimized anchor text links, both for your site users and for getting better search engine rankings, don't go crazy and link to absolutely everything, A) it looks spammy and B) it will absolutely look unnatural.
So let's round up this weeks' tips -
• Combine short and long tail keywords
• Variate your anchor text and avoid exact match keywords
• Link to relevant content
• Use link descriptions with keyword
• Don't go mad and link to everything, keep it clean. Visit this link at SEO Sydney, for more information.

What's the point of having a website if no one visits? If you've worked really hard on your article, blog or graphic, the right person needs to see it! Follow along with the second installment of this three part series for tips that can boost your rankings on Google.
When you're searching the internet for products, goods or services you use certain words to find them. Those words are called keywords.
Let's say you're training to run a half marathon and your knees are killing you. You want to do some online research about the pain in your knee that occurs during every run. Some of the words that you might use in your query are: running, run, runner, knee, pain. That makes sense, right?
When I type those words into Google's search engine, the first link I came across was from Runner's World.
The article titled, "Runner's Knee", is only 492 words long but uses the words "knee" 17 times, "pain," seven times, "run" or "running" four times and the word "runner," nine times.
In addition, "Runner's Knee" is part of every title, subtitle and video in the article.
Essentially, the keywords are sprinkled throughout the content.
The web crawlers can make no mistake... the article is definitely about knee problems for Runners.
That's the way Google likes it: clear, compelling, keyword rich content that comes from reliable sources like Runner's World.
Adding keywords to your content can boost your ranking on Google. Following are a couple of things you can do to make sure your keywords are in line with Google's algorithms.
1. Make sure the titles and subtitles on your page use words to describe your web page. Google also lends weight to the "title tags". You can find the <TITLE> tags in the <HEAD> section of your page. For example, you just wrote an article about the fine art of lemonade making, you would use the words, "make" and "lemonade" (among other keywords) in the title, subtitles and body. Your web page title might look something like:
<title>sourannie.com: How to Make Perfect Lemonade</title>
2. Revisit your work. Take a tour of your website, articles, blogs and links. Make sure every page and link have dedicated keywords that make clear what the page is about.
3. Don't worry about "META TAGS", (Google doesn't use them in determining whether your page is worthy or not). There are a few search engines that still use them. For the most part, if you fill your page with keyword rich content you'll suit ALL search engines.
As we discussed in Part One of this series, the magic doesn't happen overnight. Be diligent... consistently adding compelling, keyword rich content and watch your Google search ranking improve! Visit this link at SEO Sydney, for more information.

What's the point of having a website if no one visits? If you've worked really hard on your article, blog or graphic, the right person needs to see it! Follow along this three part series to find out how you can boost your rankings on Google.
So, how do you get an audience on Google? What will drive traffic to your website? Let's say, Joe Marathoner wants to improve his blog traffic. He has really awesome content that deals with running, racing and injury prevention. What are a few things he can do to get quality links to his site?
It's simple but not easy.
Joe has to create great content and he must have quality links pointing to that content.
Google ranks its pages based on the quality of the content they provide. It assumes that the best content is going to have a lot of other pages from outside sources linking to it because it's so informative. Not just ANY OLD link, either. Links coming from other sources of good quality content make the difference.
What Joe Can Do:
1. He can submit his work to blog and article submission companies. Article submission companies are filled with the quality work of writers, experts and professionals. Any links coming from reputable sites to his blog could benefit him in search rankings.
2. Joe can ask other runners with informative blogs and websites to feature his work or allow him to "guest blog" on their website. If he chooses a blog that already has great content and a large following, the links would be considered of higher quality and his page ranking would be improved. After the conclusion of his article, Joe would need to write a bio and add a link pointing to his own blog.
3. Joe could join and interact with online running groups or forums (for example, Runners World, which has tons of valuable, informative content). By offering useful information in a forum, Joe is viewed as an expert in his field. In addition, he can usually add a link to his blog after he makes comments or suggestions.
This isn't a quick process. Joe can't submit an article to EzineArticles today and expect his page ranking to improve overnight. It can take Google's web crawlers a few months to realize his information and the links pointing to it. However, diligence is key. If Joe continuously submits quality articles, guest blogs on reputable sites and offers sage advice in popular forums, within a few months he can go from zero to hero in Google's search rankings. Visit this link at SEO Sydney, for more information.